Consulting engagements involve a transfer of knowledge in order to build or develop process and methodology. Examples of potential engagements include; creating marketing plans and selling campaigns, optimizing channels of distribution, developing competitive strategy and tactics, designing, selling organizations, conducting marketing research, auditing marketing performance, building terrain maps and formation veneers, constructing a propaganda engine and writing rules of engagement.

Marketing campaigns are tactical relationships designed to accomplish a specific objective. Examples of tactical objectives include launching a new product, opening a new market, establishing a channel of distribution, defending market share, increasing revenue, acquiring customers, raising capital, or building and managing a web site. We utilize our proprietary tools and tactics to execute a campaign. The difference between an engagement and a campaign is the deliverable.

An engagement will deliver content in the form of a plan, a recommendation, a strategy, concepts or prototypes. For an engagement the client assumes responsibility for creating the elements and executing the roll out. A campaign will deliver an outcome such as increasing sales, margin, customers, branches, territories etc. For a campaign, we develop strategy and tactics, write the plan, determine the roll out, create the elements (ads, pr, collateral's, direct mail, trade shows etc),and execute the roll out.

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