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The Silakhan Route is a strategic marketing group. We
execute Expeditionary
Marketing Campaigns. An Expeditionary Marketing Campaign is a tactical
relationship designed to accomplish a specific objective. Examples of tactical objectives
include launching a new product, opening a new market, establishing a channel of
distribution, defending market share, increasing revenue, acquiring customers, raising
capital, or building and managing a web site. We utilize our proprietary tools
and tactics to execute a campaign. A campaign will deliver an outcome such as increasing
market share, market capitalization, profitability, or influencing perception. For a
campaign, we develop strategy and tactics, write the plan, determine the rollout, create
the elements and execute the rollout. A short briefing
describing our approach is available here. Our compensation is composed of a fee and a
contingency. The contingency takes the form of stock, warrants, options, royalties or
commissions. All engagements must contain some form of a contingency opportunity. Water. Strategy. Force. Genius. Edge. Tense. Fire. Thrive. Trader. Merchant.
Capitalist. Dealmaker. Acquirer. Builder. Dreamer. Different customs. Different ideals. A
different world order. Importing. Exporting. Portals of opportunity. Time is money. The
clock is ticking.
©1998 THE SILAKHAN ROUTE, INC.
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